Affect of junk food advertising on children Essay

Affect of junk food advertising on children - Essay Example This "Affect of junk food advertising on children" essay outlines how the young children are getting affected to the luring advertisements and promotions of the junk food. The problem is that a few children are getting addicted to the habit of eating junk food to an extent that they are turning out to be obese, hefty. The article showcasing the boy in super size me is a practical example to the above said statement. The story of the child is that the boy generally doesn’t get inclined towards unhealthy eating but the boy cannot resist upon himself after gazing at the chavs made for the junk. He even tells that he always guarded himself by listening the instructions given by the government about what to eat and what not to eat. After listening to all such instructions generally anyone would not wish to and fill the belly full but this eating is the result of the eye captivating and alluring advertisements. The boy is indirectly blaming the organizations promotional activities. Probably the boy will not be aware of the consequences that follow up over the bulk eating. But once he becomes sick it will be very hard for a doctor to bring him to normal health and size and shape. The theory of the book is that people of the nation are indirectly responsible to what happens in the society. The responsibilities need to be shared by everyone. â€Å"I consider various ways in which it may be said that people are responsible for having become and remaining insensitive even when it is difficult or impossible at the moment to choose to be different†.

Learning Through Partnership (Education) Essay Example | Topics and Well Written Essays - 4000 words

Learning Through Partnership (Education) - Essay Example These changes brought about by migration in the globalised world has affected and influenced developments and concerns in contemporary education. This is based on the presupposition that as schools have become the concrete and actual arena with which the presence of people with different cultural backgrounds intersects in the public sphere (Cairney, 1995; Hayes & Chodkiewicz 2006). Moreover, this scenario is confounded by the fact that it is not only the adults who are the common players in the context of schools as public arena but it’s the children as well (Cairney, 2000). Thus, students have to cross the values and beliefs of their homes to the values and beliefs of their schools everyday (Hayes & Chodkiewicz (2006). As such, there is a view that â€Å"schools need to consider the learning activities they institute not as separate skills but as social practices into which people are enculturated (or apprenticed) as members of specific social groups (Scribner and Cole 1981 as cited in Cairney, 2000:166). In lieu with this, another dimension of contemporary education which is of fundamental importance and impact in education is the parents’ involvement in the education of their children. Following the Plowden Report of 1967, steps have been continuously undertaken by all stakeholders in children’s education to â€Å"encourage parents to become more involved in school and support school agendas in a variety of ways† (Cairney, 2000:164). However, the idea and practise of parental involvement in their children’s education necessitate innovative changes for it to authentically respond to current trends and demands in the contemporary education of the children. In response to the need for novel approaches to parental involvement in education, this paper aims to understand the concept of parental involvement in education, to know the theories behind parental involvement, to apprehend the

Advertising on a Global Scale Essay Example for Free

Advertising on a Global Scale Essay When a company, brand, or product is marketed within several countries, a significantly different approach to advertising must be made opposed to if it was only being sold within one country. A company’s awareness of the international advertising can greatly affect how well a product is accepted by its target audience and how well it sells. The most important aspect of global advertising is an understanding of culture. This involves considering the language barriers, the cultural significance of images and signs, and the applicability that a certain product may have within different countries. Addressing these three factors, overall, can help to increase the appeal of a product or service; and it is essential that companies realize that implementing a standardized method of advertising is not always the most effective way to enter a foreign market. There have been several debates in regards to the regulation of global advertising. Two contrasting statements have been made—one that suggests that advertising standardization is the most profitable approach to international marketing, and another that promotes localization. Those who support the standardization method â€Å"†¦argue that standardizing advertising can help maintain a uniform global strategy and image of the firm, maximize the firm’s cost advantage and meet a universal need of people across the world† (Zou and Volz 2010: 57). The adaption method, however, stresses that differences and barriers between cultures, spoken languages, historical contexts, and socio-economic factors between various countries affects the way in which advertising messages are perceived and translated. It is therefore does not make sense to implement only one form of advertisement that is meant to span a variety of countries and cultures, because one single campaign cannot apply and appeal to every market worldwide. Perhaps the arguments in favor of standardizing international campaigns, particularly the language that is being used, stems from the fact that English has become the dominant language in the world. The majority of advertisers and other people who work in the global marketing industry speak English, regardless of what is their country of origin; and it appears as if many advertisers are beginning to apply this theory to the consumers. Despite the widespread use of English and the fact that is the most commonly used language in advertising worldwide, the concept of advertising standardization has been widely criticized in favor of adaptation. It is somewhat hasty to assume, after all, that all people worldwide are fluent in English, simply because most of those working in the business sector happen to speak the language. What about those in smaller towns or non-Western countries such as Cairo, Egypt? Egyptians who work in the tourist or hospitality industry are likely to speak English, but many of the average citizens—who are all potential consumers—will not necessarily speak English or be able to understand the writing. Studies have also shown that the use of a local language tends to appeal more to those who live in the area, especially within countries that perceive their spoken and written language to be a valuable part of their culture. Hornikx, Van Meurs, and De Boer write that â€Å"†¦ads that appeal to important cultural values (such as independence in the United States or loyalty in Mexico) should be more persuasive than ads that appeal to relatively unimportant cultural values (such as loyalty in the United States or independence in Mexico)† (2010: 171). Empirical studies have also proven that ads using the local language and cultural values of a country tend to be favored as opposed to those with a standardized language and advertising message (Hornikx, Van Meurs, and De Boer 2010: 171). Although it is clear that language adaption is important, the preference that locals have for their language does not imply that advertisers should not use English in foreign countries. They simply need to use English in a way that is effective in conveying the message behind a campaign, and have an understanding of how the English language is perceived in each particular market they are trying to enter. Among Chinese consumers who frequently purchase upscale or luxury goods, global advertising, brands, and products tend to be preferred over domestic good. This is because in Chinese culture, in particular, â€Å"†¦global advertising elements are valued as signs or surrogates for status, cosmopolitanism, excitement, modernity, quality, technology, and beauty† (Zou and Belk 2004: 71). If advertisers are going to use English, however, it is crucial that they simplify the language as much as possible in order to minimize the risk of misinterpretation. There is no point in using a standardized advertising campaign in China if nobody is going to understand what it says. In the Netherlands, the use of English slogans in advertising was also preferred to Dutch, so long as the slogans were easy to read and translate (Louhiala-Salminen and Rogerson-Revell 2010: 95). This shows how the use of English, in many countries, could actually be beneficial and profitable for a company; but since not all countries perceive English the same way, it is important for advertisers to understand how and English campaign will be accepted within their target market. English will not necessarily be preferred to the local language, nor will global brands necessarily be favored over domestic products— which proves that language adaptation should still be used in some situations as opposed to absolute language standardization. Along with deciding whether or not the local language should be used in an international advertising campaign, companies need to consider the visuals that they are using. What is the significance of the images within that culture? Could they possibly be negatively misinterpreted? What do the local consumers consider to be visually appealing? All of these factors, of course, differ between countries and cultures. Studies have shown that there is a significant difference between the way in which high-context cultures and low-context cultures interpret ads. These high-context cultures include China, Japan, the Mediterranean, and Arab nations, where a lot of information is left unspoken and messages are often coded. Low-context cultures, however, refer to the United States, Germany, the UK, and other Western European countries. In these countries, everything is relatively straight-forward and messages are made clear (An 2007: 307). An describes the findings from many studies, which all â€Å"†¦imply that the idea of employing advertising visuals that reflect the communication styles of a particular national market appears to be a promising strategy to effectively reach consumers around the world† (2007: 303). This suggests that multinational advertisers should seek to differentiate their visuals between Eastern and Western cultures if they wish to make a product or service appeal to the people. In the United States, for example, celebrities—from singers, to socialites, to athletes—dominate magazine pages, commercials, and billboards as the spokes models for various brands. This tends to attract the attention of the American public, as they recognize the celebrities and typically create a positive association between that celebrity and the product. In the Middle East, however, using a celebrity athlete to represent a box of cereal will not make that cereal appear any more appealing than if the box were blank. Advertisers, instead, must determine what will be visually pleasing to consumers in countries that have different values than those from more Western countries. In addition to finding what a will attract people in terms of advertising visuals, it is essential to be and respectful of cultural beliefs and customs. Consider countries in the Middle East, where Islam is a dominant part of society. This religion stresses modesty, especially amongst women. Kalliny et al describe how in countries such as Saudi Arabia, â€Å"†¦women are not allowed to walk in the streets with their faces uncovered†¦ [and there are] women wearing long clothing in 83 percent of Arabic magazine advertisements showing women, compared to the 29 percent in U. S. advertisements† (2008: 218). With female modesty being so important within certain cultures, it is extremely important that multinational advertisers be cautious about whether their visuals will be appropriate. It would not be a good choice, for example, for an advertiser to market a brand of women’s perfume in Saudi Arabia with an enormous billboard showing Britney Spears wearing a bikini and holding a bottle of perfume. This would be considered offensive and would not be beneficial for the popularity of a product. The Japanese cosmetics industry also presents an interesting example of the importance of visual marketing and how advertisers need to pay attention to what will efficiently sell a product. As the second largest market in the world in terms of cosmetics, it was estimated to be worth roughly 1. trillion yen back in 2003 (Barnes and Yamamoto 2008: 299). Research regarding what type of models Japanese women prefer in beauty campaigns indicated a surprising fact. Although white models are widely used in Japan, because they are considered to be the ideal form of beauty, Japanese women actually preferred to buy cosmetics that used Japanese models in the advertisements. Barnes and Yamamoto discuss how this is due to white models not being applicable to Japanese women in terms of physical beauty. The Japanese, for example, value fair complexions, while Westerners typically prefer tans. Additionally, â€Å"†¦since the Japanese facial structure is different from that of Westerners, they will not become similar in appearance if they use the same make-up as a Western model† (2008: 310). This proves how a choice of visual representation in an advertising campaign can greatly affect how a product is accepted within different countries, and how advertisers must adjust their images or models accordingly. As research within the Japanese beauty industry has shown, applicability is crucial in global advertising. If a product or service has no value, necessity, or appeal in a certain country, hen consumers will not purchase the product. An advertisement’s message and content, therefore, is important and can determine how much interest is generated amongst consumers. In one particular study involving 40 different advertising campaigns and 1200 consumers, the significance of content was examined. Van Den Putte states that the study indicates that â€Å"†¦after controlling for the effect of previous purchase behavior, the effect of message content strategy is generally larger than the effect of advertising expenditure† (2009: 669). This shows how it is not necessarily a campaign’s budget that determines the success of a product, but the message and content that it contains. Alcohol advertisements have been successful in tailoring their ads to suit the requirements of different countries and cultures. One example is the comparison of alcohol advertisements between the United Kingdom and Ukraine. Beefeater Dry Gin, a spirit brand that often appears in GQ magazine, markets their gin in Britain quite minimally. Their ad consists of a lime splashing into a bottle of gin, with the splash pattern forming the British flag. The slogan simply reads â€Å"Refreshingly London†, with one more line that says â€Å"Distilled in London since 1820† (Wolburg and Venger 2009: 15). That is all that is needed in order for British consumers to understand the product and find some sort of value in the liquor. In Ukraine, however, alcohol companies have to take a much different approach. Wolburg and Venger state that, because drinking has not been instilled as a cultural norm in Ukrainian society, â€Å"†¦marketers have had to educate Ukrainians about drinking various alcoholic beverages. Ads, magazine articles, and Web sites must not only teach Ukrainians how these drinks are prepared and consumed; they must also explain what makes certain brands authentic† (2009: 15). This involves the importance of cultural applicability—if alcohol advertisers do not understand the need to educate certain consumer markets about their product in detail, then consumers will not see a need for the product altogether. McDonalds has been one of the most successful companies in terms of launching their fast-food chains globally and adjusting their products and advertising campaigns to appeal to local consumers. In India, for example, many of the people do not eat beef; so to increase its appeal, McDonalds in India sells a lamb burger as part of its menu, and markets its fish fillet sandwich much more than it does in the United States. It also utilizes many small, local farmers and food suppliers in order to make the company seem more localized and appealing to the Indian consumer base (Sarin and Barrows 2005: 23). The original, American version of McDonalds would most likely have been unsuccessful in countries such as India if the company had not made some adjustments. If McDonalds in Indian maintained the same American menu, then the Indian public would undoubtedly not have been as accepting of the brand and its products. Not only was the company culturally sensitive to the dietary restrictions that many Indian people have due to religious meanings, but it also used local suppliers as an acculturation strategy. With a menu that conforms to the eating habits of India, along with the use of their own famers and suppliers, McDonalds has become well-adjusted to the global community and has effectively made itself applicable to a wide variety of cultures and consumers. Culture is the most important factor in any advertising campaign, regardless of its origin. Advertisers cannot simply use one campaign and expect it to be accepted, appealing, and applicable to every country. Standardization also forfeits the competitive edge that one brand may have over another if it is able to successfully integrate its product into a foreign market. Paying attention to the language, visuals, and significance of a product is essential in global advertising, and advertisers must alter their campaign in order to better suit the tastes and values of individual cultures.

Strategic Management Analysis: Nike

Strategic Management Analysis: Nike Nike Inc Strategic Plan Analysis Introduction Nike is the leading corporation in the world, which deals in equipment supply sportswear. It is a US based company and established in 1962 by Bill Boverman Philip Knight in the name of Blue Ribbon Sports. Later it was changed to Nike Inc in 1978. Headquarter of the company are located in Oregon, which is near Beaverton, the USA. It is the major manufacturer and supplier of apparel and athlete shoes. The business practices and manufacturing methods of Nike Inc are based on innovation. Mission statement Mission of the company is to become the best shoe provider, which delivers best services to its customers. Vision statement The vision statement of the company is to assist every athlete in developing motivation and creativity throughout the world. Goals and objective Goal of the company is to utilize the innovative ideas in order to manufacture quality athlete shoes and attire for the world. There are various objectives of the company, but the most significant one is to become the leader through different activities, which exhibit concern for those who are associated with Nike, such as customers, employees and suppliers throughout the world. Management style at Nike Former CEO, Philip Knight played a vital role in the establishment of strategic management. His style of management is described as the idiosyncratic, which is very personal and distinctive. The mode of management in Nike is described by strategic planning. CEO of Nike reflects broad mindedness as the management style at Nike is based on different aspects, such as the conservative decisions and planned risks. Implementation of management style is based on a thorough analysis of internal as well as external environment. Decision making style of Philip Knight reflects participative method. Knight is a daring person and able to make independent decisions, but before going to consider any decision, he invites the management team to give their views and suggestion on a particular subject. Management style of Nike differs greatly with the management style of Toyota, as it employs the concept of quality across all the levels of management. Basically, Nike is a home region company; 99 percent of its production is outsourced to south East Asia. The products of Nike are being supplied by the employees from independent contract companies, which do not form the part of ownership but are component of supply chain network. From these independent firms, the management at Nike is indirectly accountable for the working conditions of employees. Nike gives immense focus on the sales. On the other hand, Toyota focuses on cutting down the number of human labor by adopting the system of Just in Time (Rugman, 2005). This system helps to maintain appropriate inventory level and ensures correctness in every step of assembly process. Nike’s management style is characterized by the approach towards team management. Top management is composed of the dedicated executive groups having huge knowledge and skill. The group is highly oriented towards the team. This management style has led to the development of faith and esteem (Heller, 2008). This culture of company extends throughout organization. On the other hand, Management style at Toyota is also very effective, as it implements the philosophy of production system into manufacturing procedures. The policy enhances honesty and innovation among the employees, which further assists them to produce quality goods and services. The production system at Toyota is formulated on a strong channel of suppliers and equipment manufacturers. Management team applies those policies, which perform in an interactive manner throughout the distribution networks. Apart from this, similarity lies in their focus of developing the global brand in terms of the quality and style (Kno wledge Management Practices at Toyota Motors, 2005). Total Quality Management Style in Toyota Toyota successfully adopted the system of total quality management. Earlier, the company adopted the American method, which says that machines should be operated until they are broken. The engineer should be called only after this situation. This approach resulted in a decrease in the productivity. But Toyota has always adopted a learning attitude and as a result, it underwent transformation. In the first step, workers were assigned with the responsibility of handling individual machines. In the next step, workers were supposed to keep the documentation of the machine in the special notebooks. In this notebook, they were supposed to document the operation of machine along with the maintenance history. In the further step, they concentrated on the cleaning of dirt, for which they designed particular guards and covers. In the last step, they went for the practices of systematic maintenance. All these procedures helped Toyota in redesigning and making modifications in the parts and above all, these processes led to the building of highest quality cars and as a result, it became the most profitable car manufacturer. Considering Nike, its strategy always focused on encouraging customers to buy the products and the investors to purchase the stock. In spite of this, the production of Nike suffered because of its poor labor law and less focus on the workers conditions (Nike Dispute, 2008). Therefore, in order to implement the Total quality Management, Nike should give emphasis over the overall aspects of the organization. Integration of TQM in Nike TQM implies Total Quality Management; it is a management function and implemented in each business practices through different activities, such as customer feedback and research on their needs and demands. TQM practices of Toyota are based on the quality measures and focus on active participation of every employee in the quality based practices to achieve long term success. TQM practices of Toyota can be incorporated into Nike by shifting its focus on quality measures. The methods involve assessment in a rigorous manner and designing all features of Nike. Management team of Nike should consider each and every aspects of organization and must initiate the TQM practices from the top position (Heller, 2008). In order to implement TQM system, there is a requirement of increasing the level of accountability among the employees, which in turn can assist them to achieve the goals successfully, so Nike should also consider this aspect in the implementation of TQM practices. To ensure quality in the products and goods, Nike should involve practices to enhance customer satisfaction, which were also used by Toyota. Apart from this, Nike should also give emphasis on establishing achievable goals and objectives, so as to ensure quality practices as a means of TQM methodology (Heller, 2008). Conclusion From the above discussion, it can be concluded that the participative style of management, which is followed in the Nike serves as strength. Nike’s continue focus on the market of high end, increase of market share in the middle and focus on the small price ranges have broaden the product spectrum of Nike. In order to implement the Total quality Management, eight important aspects must be given due consideration, which includes: Principles, Integrity, Trust, Training, Recognition, Teamwork, Leadership and Communication. Nike should focus on improving labor relation and conditions of factory at the production system. To make TQM successful, supervisor must show his full commitment in leading his employees and must try to develop faith and promise by implementing practices of TQM. There is a huge requirement of dedication and personal involvement from top management. Last but not the least, clarity in the goals and objective can help in making the employee satisfied and would as sist in gaining their corporation. References Heller, R. (2008). Management styles. Retrieved August 30, 2008 from http://www.thinkingmanagers.com/companies/nike.php Knowledge Management Practices at Toyota Motors (2005). Retrieved August 30, 2008 from http://www.icmrindia.org/casestudies/catalogue/IT%20and%20Systems/ITSY048.htm Kotler, P. (2002). Marketing Management (11th Edition). New Delhi: Prentice Hall of India Private Ltd. Nike Dispute (2008). Retrieved August 30, 2008 from http://ivythesis.typepad.com/term_paper_topics/2008/08/nikes-dispute-w.html Rugman, M.A. (2005). The Regional Multinationals. Cambridge University Press.

The Great Gatsby by F. Scott Fitzgerald :: Great Gatsby Fitzgerald

F. Scott Fitzgerald was born in St. Paul Minnesota on September 24th 1896. His father was from Maryland and his mother was the daughter of an Irish immigrant. Fitzgerald, unlikely to graduate from Princeton, joined the army in 1917. Stationed near Montgomery, Alabama, he met and later married Zelda Sayre, a high-strung woman from a family more prominent than his own. His first novel, This Side of Paradise, published in 1920, was a tremendous critical and commercial success. Fitzgerald followed with The Beautiful and the Damned in 1922, The Great Gatsby in 1925, and Tender is the Night in 1934. He died on December 21st, 1940 of a heart attack and Zelda died in a hospital fire eight years later. The Great Gatsby, by F. Scott Fitzgerald, is a brilliant illustration of life among the new rich during the 1920s, people who had recently amassed a great deal of wealth but had no corresponding social connections. The novel is an intriguing account about love, money and life during the 1920s in New York. It illustrates the society and the associated beliefs, values and dreams of the American population at that time. These beliefs, values and dreams can be summed up to what is termed the "American Dream"; a dream of money, wealth, prosperity, and the happiness that supposedly came with the booming economy and the get-rich-quick schemes that formed the essential underworld of the American upper-class society. This withering theme presents itself in the novel through many of its characters. The writing style throughout The Great Gatsby is terse and though the book is depressing at times, its overall message of hope and the American dream is inspiring. The story begins when Nick Carraway, a young man, moves to New York from the Midwest to join the bond business. There, he soon becomes acquainted with his wealthy neighbor Jay Gatsby, and they become good friends. Gatsby confides in Nick and tells him that he is in love with Nick's cousin, the beautiful Daisy Buchanan. However, she is already married to the young and successful Tom Buchanan, who is unfaithful and has an affair with poor George Wilson's wife. "Daisy and Tom were sitting opposite each other at the kitchen tableÂ… They weren't happyÂ… yet they weren't unhappy either" (Chapter 7, pg.148). Later, Nick arranges a meeting between Gatsby and Daisy but soon after, they became involved in a love affair. It is revealed that many years ago, Gatsby and Daisy were in love, but Daisy would not marry him because he was rather poor. The Great Gatsby by F. Scott Fitzgerald :: Great Gatsby Fitzgerald F. Scott Fitzgerald was born in St. Paul Minnesota on September 24th 1896. His father was from Maryland and his mother was the daughter of an Irish immigrant. Fitzgerald, unlikely to graduate from Princeton, joined the army in 1917. Stationed near Montgomery, Alabama, he met and later married Zelda Sayre, a high-strung woman from a family more prominent than his own. His first novel, This Side of Paradise, published in 1920, was a tremendous critical and commercial success. Fitzgerald followed with The Beautiful and the Damned in 1922, The Great Gatsby in 1925, and Tender is the Night in 1934. He died on December 21st, 1940 of a heart attack and Zelda died in a hospital fire eight years later. The Great Gatsby, by F. Scott Fitzgerald, is a brilliant illustration of life among the new rich during the 1920s, people who had recently amassed a great deal of wealth but had no corresponding social connections. The novel is an intriguing account about love, money and life during the 1920s in New York. It illustrates the society and the associated beliefs, values and dreams of the American population at that time. These beliefs, values and dreams can be summed up to what is termed the "American Dream"; a dream of money, wealth, prosperity, and the happiness that supposedly came with the booming economy and the get-rich-quick schemes that formed the essential underworld of the American upper-class society. This withering theme presents itself in the novel through many of its characters. The writing style throughout The Great Gatsby is terse and though the book is depressing at times, its overall message of hope and the American dream is inspiring. The story begins when Nick Carraway, a young man, moves to New York from the Midwest to join the bond business. There, he soon becomes acquainted with his wealthy neighbor Jay Gatsby, and they become good friends. Gatsby confides in Nick and tells him that he is in love with Nick's cousin, the beautiful Daisy Buchanan. However, she is already married to the young and successful Tom Buchanan, who is unfaithful and has an affair with poor George Wilson's wife. "Daisy and Tom were sitting opposite each other at the kitchen tableÂ… They weren't happyÂ… yet they weren't unhappy either" (Chapter 7, pg.148). Later, Nick arranges a meeting between Gatsby and Daisy but soon after, they became involved in a love affair. It is revealed that many years ago, Gatsby and Daisy were in love, but Daisy would not marry him because he was rather poor.

Dental

Tray setups Here is a series of tray set ups for some of the more usual dental procedures. Every operator is different and the tray set ups need to be customized for the operator. Keep tray set ups simple. Also shown are some of the corresponding bench set ups that need to be prepared for specific purposes. Tray 1: Examination Mirror Probe Tweezers Periodontal probe Bench Patient card Pencil for charting Intra-oral camera set up ready to go Hand mirror for patient to view mouth Tray 2: Prophylaxis and fluoride treatment Mirror, probe and tweezersHand scales and/or ultrasonic scales tip Rubber cup Suction tube Prophylaxis paste in ring cup or disposable dish Floss Gauze squares Cotton rolls Fluoride trays or pellets and disposable dish Fluoride solution Model for oral health instruction Tray 3: Amalgam restoration 1 Spoon excavator Flat plastic Amalgam plunger Amalgam carver (every operator has their favorite) Ball burnishes Locking tweezers Tray 4: Amalgam restoration bench Amalgam g un Dapper dish Matrix retainer and band Decal applicator Wedges (where necessary) Amalgam capsule Articulating paper with holderLining material Tray 5: Amalgam restoration 2 Tray 6: Composite / GIG restoration Plastic instrument – temple or Teflon Tray 7: Composite / GIG restoration -? bench 1 Pellets or sponge applicators, Articulating paper Spatula Mixing pad Restorative material Tray 8: Composite / GIG restoration -? bench 2 Pellets or sponge applicators Tray 9: Extraction Sterile gauze Tray 10: Extraction, mandible -? Elevators Forceps Anesthetic set-up Extra gauze bench Instructions for care after an extraction. Tray 1 1: Endicott treatment Endicott probeEndicott spoon excavator Endicott ruler For root canal therapy / root filling you will need to add the following instruments to the Endicott tray: Lateral spreader's Endicott plungers Heat out instrument (for cutting and sealing the GPO points) Tray 12: Endicott treatment -? K files Paper points Medicament's Cavity Mixin g pad and spatula Periodical X ray films Guts perch points Tray 13: Rubber dam 1 Frame Rubber dam clamp forceps Rubber dam punch Appropriate clamp Rubber dam square Tray 14: Rubber dam 2 Tray 15: Oral health education / disclosingLocking tweezers with cotton pellet Toothbrush Microbes Disclosing solution Baseline in small container Denture dish / container Air-abrasion -? tray Teflon instrument or temple composite Air abrasion head and nozzles Air-abrasion -? bench Similar to composite/glass-monomer set up Endicott -? tray Endicott-? bench Periodical films Rubber dam application Oral surgery -? tray Retractor Scalpel handle Peritoneal elevator Erroneous Bone file Tissue tweezers Hemostat Surgical curette Irrigating syringe Suture/surgical scissors Needle holder Surgical aspiratorOral surgery -? bench Scalpel blade of choice Suture needle and thread of choice Saline solution for irrigation Extra gauze-sterile Mouth props if needed Surgical burs of preference Extra cup of water to run through aspirator to avoid clogging. Denture trays Impressions Bite registration -? tray Wax knife Wax carvers Bite registration -? bench Models Bite wax Matches Shade guide. Laboratory Job sheets Try-in -? tray Try-in -? bench Hand mirror for patient Denture issue Denture issue -? Bench The dentures Hand mirror Burs required for acrylic trimming. Dental Dentistry isn't Just a profession; it's a way of life. Helping others is the best way to live, and that's exactly what you do. â€Å"Blessed are those who hold lively conversations with the hopelessly mute, for they shall be called dentists† (Ann Landers). We all dread our next go around at the dentist. Getting our teeth cleaned, drilled, pulled, and any other horrible exploit being done to our poor teeth. What our dentist is doing (besides invading our mouths), is protecting us from any diseases that could otentially form in our mouths.A dentist is â€Å"one who is skilled, licensed and practice the prevention, diagnosis, and treatment of diseases, injuries, and malformations of the mouth. † There are many factors into becoming a dentist. To become a dentist, one must attend dental school. The dental school must be accredited by the American Dental Association (ADA). In order to be accepted into any of the 56 (2006) dental schools in the United States, you must complet e two years of predental education. Most people geta bachelor's degree.In order to be accepted into dental school, you must first take the Dental Admissions Test (DAT). In the first year of dental school students normally take science classes like microbiology, pathology, or anatomy. In the next years the advance to more dental-based classes; which includes going to laboratories and getting hands-on experience. Most dental students graduate from a dental D. M. D or a D. D. S in four years. A work day for a dentist varies every day. The field is often challenging due to the difference in people's mouths.You constantly have to build more knowledge due to the fact that each patient is different. Dentist's generally look over the patients records in the morning before their appointment. From there; they will practice what is necessary on the mouth of their patient. Whether it being drilling teeth, extracting teeth, removing decay and filling cavities, to prescribing medicine. Due to the ir flexibility; dentists get to choose whether they want to work full-time or half-time. Full-time dentists average about 63 patients a week.

Benign Prostate Hyperplasia

The prostate gland is an exocrine gland found only in the male. Exocrine glands secrete chemicals to the outside of the body. It is a glandular organ and is found just below the bladder and at the top of the penis. It is normally about the size of a walnut and it surrounds the urethra which is the tube that brings urine from the bladder to the outside of the body. It is made of fibrous tissue and some muscle tissue. Anatomy The gland is divided into zones or lobes. The peripheral zone is the outside part of the prostate and this is where most prostate cancers are found.The central zone makes up about 25% of the gland and the transition zone makes up about 5% of the gland. The transition zone, however, is where are the hypertrophy happens. This part of the prostate is closest to the urethra so as it grows it puts pressure on and squeezes the urethra causing problems with urination. However, in benign prostate hyperplasia, the prostate grows and begins to cause the person problems. It is usually an age related disease which is nonmalignant. Large lesions grow on that central section of the prostate.It is believed that 60% of men over the age of 60 have BPH (Porth & Matfin, 2007). The exact cause is unknown but there are some risk factors which include age, history, race, dietary fat, and hormonal factors. The older one gets, the more likely to have it and African American men get it most often. When young the gland grows with the hormones testosterone and dihydrotestosterone and it is believed that in some men the hormones do not slow down and stop when they should so the gland continues to grow past what would be normal. Signs and SymptomsBPH causes compression on the urethra so it causes partial or complete obstruction of urine flow. As the obstruction increases (prostate gets larger), acute or emergent retention of the urine may occur with distention of the bladder. The urine that is left in the bladder when a man tries to urinate and is not able to empty his bladder causes a frequency to occur, consistently trying to empty the bladder. This usually becomes worse at night. When there is a lot of bladder distention accidents may happen every time pressure is put on the abdomen or when coughing causing pressure inside the abdomen.When urine is not completely emptied from the bladder the chances of a urinary infection occurs and this sometimes happens frequently. All of this develops in stages over time so there is often changes in the kidney and ureters because of the long time back up of urine causing hydronephosis which eventually begins to kill kidney gomeruli. If not treated early this can lead to renal failure. Diagnosis When making a diagnosis of BPH seven questions are at first ask. These questions are regarding incomplete emptying, frequency, intermittency, urgency, weak stream, straining, and nocturia.A final question relates to the quality of life the patient is having related to this problem. A history, physical exam and rectal exam is done. Also to be done are urinalysis, PSA, and serum creatinine as well as other blood tests. The urinalysis is done to detect bacteria or infection, the serum creatinine is used to estimate whether there is renal function problems and the PSA is used to screen for cancer. Our Patient JJ has BPH and he has symptoms of frequent or urgent need to urinate, he also has developed cysts in his urine and a urinary tract infection.All of these symptoms make sense because they are symptoms of the enlarged prostate putting pressure on the urethra. The urinary tract infection has occurred because of the retention of urine in the bladder. His treatment plan is medications and TURP or TIP. Treatment Treatment in the early stages is aimed at symptom relief, then there is a time of watchful waiting which is suggested by most physicians. There are presently medications that work pretty well for some time. These are Finasteride which reduces prostate size by blocking the effect of androgens on the prostate.This drug also cause atrophy of the prostate cells which can cause a 20% reduction in volume. The onset of the drug takes some time, sometimes 3-6 months but it usually works for some time. The side effects may be erectile dysfunction and decreased libido. There can also be the surgical removal of the enlarged prostate gland. This surgery can be done through the urethra, through a suprapubic incision, or through an incision in the peritoneum. The most commonly used way is called a TURP which is transurethral prostatectomy or through the urethra.The prostate is a very vascular organ and though this procedure is fairly simple to do, there is a great deal of bleeding on average and irrigations are often necessary post-operatively. There are presently many experimental treatments that it is hoped will provide less side effects. These include laser surgery, transurethral vaporization, transurethral microwave therapy, and transurethral needle ablation. There is also a new technique using balloon dilation but these effects at this time seem to be transitory. Stents can also be placed in those men that have major heart of lung issues and cannot tolerate surgical procedures.Treatment Plan So, JJ had symptoms of BPH which was treated by medication but his symptoms persisted and he had a TURP. This procedure after recovery relieved his symptoms and he is progressing quite well with most of his symptomology gone at this time. Conclusion BPH which is thought of as a cancerous condition of the prostate is a benign condition of the prostate. The symptoms which it causes are usually the method of treatment in the beginning and this may last for some time, but there may be a later need for a more aggressive method of treatment which at this time is the TURP.There are side effects of this surgery, some of them immediate because of the vascular condition of the prostate. This surgery, at this time usually solves the problem long term. There are many more less inv asive procedures being studied at this time. Our patient JJ is doing quite well after a TURP and will most likely not need a further procedure. It does not relieve him however, of the possibility of prostate cancer because that part of the prostate is still there so he will need to continue to have checkups. References Porth,C and Matfin, G. (2007). Pathophysiology. 8th ed. Lippincott: Boston Add textbook